We can that Covid-19 has changed everything. The overall approach to every aspect of business has been changed now. So is the case with marketing. We better understand that people now want things at their fingertips. And if you are a business, you should understand it for your marketing approach.
No doubt, you can’t leave traditional marketing strategies, but digital marketing has far more significance in this digital era.
There are two reasons for which digital marketing has influenced businesses.
- According to research, digital marketing is ten times cheaper than traditional marketing in conversions.
- According to another study, more than 90% of people search online to complete their purchase journey.
So let’s discuss the best strategies that a local business can follow for massive growth.
Strategies to Market Your Local Business
There are tons of opportunities to market your local business online. But we have found some practical strategies that can help you get more conversion at a cheaper cost.
Let’s discuss all of them separately.
Add Your Business on Google My Business
Google covers approximately 62% of searches in the United States. And hence appearing on Google is a must for a business to get massive free traffic.
There are many ways to get in Google search results, but the topmost method is to add your business to Google My Business. Adding your business on GMB is easy, and it takes a couple of minutes.
Get a place on BingPlaces
The second big search engine in the United States is Bing. Not being on Bing meaning losing a considerable portion of the search market. So the second foremost significant thing is to get a place on BingPlaces. It will help you get on the first page of Bing’s search.
Classified Ad Posting Sites
According to Sturdy Business, overall, ad posting sites has billions of user out there. The biggest free marketplace is a Facebook marketplace. And the most significant ad classified ad posting is Craigslist that has over 45 million users a month. It takes 5% for a successful sale.
People use classified sites for buying and selling stuff locally. If you have a product, it’s an excellent opportunity to quickly sell your things to your local customers.
So it’s another best strategy to market your local business for free or at the cheapest rates.
Social Media
There are 2 billion active users on Facebook. And the other big social media sites are Twitter, Linkedin, Pinterest, YouTube, Instagram, and Reddit. People use those websites to meet people, businesses and get answers.
For example, people find art on Pinterest. If your business is architecture-related, and you are active on Pinterest. Indeed, you can grab the attention of users for free.
Secondly, there are too many free groups, subreddits, and boards on those social media sites where you can become an active part and solve others’ problems. It will help you get massive traffic.
Tip: Not all social media platforms are for all businesses. Every social media platform has its users’ nature.
It’s far better to see where you are getting results and stick to that platform for the long term.
Create a Website
Creating a website for your business is a must to have a thing. If you don’t have a website, that means you are not working on Brand awareness digitally. For example, as your customers arise, they might ask you dozens of questions about your product or service. Isn’t it so? But many of them already search it on search engines.
If you have a website, you can target them to answer their queries. And it will assist you in your brand awareness. Suppose you could satisfy them with your appropriate answers. Then, you can ask them to buy stuff from you as well.
Offer a Referral Program
Once you are online, you can create many offers. However, the best strategy to promote your business for free is to offer a referral program.
Offering a referral program is quite tricky in traditional marketing, but it’s pretty easy in digital marketing.
You can create a specific code for someone, and when you get a sale from that code, you can know that it was a referral customer.
This program can play well because many marketers are looking for such opportunities. Even many affiliate marketers make their livings with affiliate programs.
Why not yours?
Email Marketing
If you have a website, you can do many things, and the one thing is you can use it for email marketing. Email marketing is one of the best strategies for conversions. And you can do that for free if you have been getting emails from your visitors on your website.
People use to subscribe to blogs and websites to get great deals. Once you offer a great deal, the best tool is to get ping your subscribers that you have a limited-time opportunity for them. Most of them who were already waiting for your deals and offers will jump in to grab the deal.
Summary
Local businesses usually use traditional marketing strategies like billboards, TV, newspapers, and local events. But it’s pretty cheaper to market your business digitally and get more conversions with less effort. So we have discussed some great strategies to deal with your local business digitally.
Source@techsaa: Read more at: Technology Week Blog
